What better to inspire the athletes than the finest victory of Brazil's premier racing driver?
It's been 22 years since the great racing driver was sadly taken from us in a fateful crash at Imola, but Ayrton Senna still lives on as a legendary figure. Not only are his on-track exploits still revered by many across the world, but the Instituto Ayrton Senna that was set up in his honor has had an immeasurably positive and significant impact on the lives of countless Brazilian children. As a result, he's the perfect figure through which to inspire the athletes participating in the 2016 Rio Olympics.
It seems the JWT and Le Cube media agencies believe so too, as they've partnered up with the Instituto Ayrton Senna to create this stunningly beautiful animated clip. Though more aimed towards the Brazilian athletes, the message being uttered by the late Senna himself still perfectly encapsulate the spirit of competition:
To never give up in your pursuit towards victory. What better race to frame such an inspirational pep talk, then, than the 1991 Brazilian Grand Prix, which Senna managed to win in spite of suffering from muscle spasms and having to prevent the car from stalling after being stuck in sixth gear for the last seven laps. By all counts, it ranks up there as one of the all-time great sporting achievements. Waxing lyrically about an animated short is one thing, though. The proof of the pudding is in the eating, as they say, so do give the clip a watch. Le Cube reckons the "Senna, In The Heart Of Brazil" video could very well be its masterpiece, and chances are you'll also share that sentiment.