Renting a car is about to be revolutionized.
Just last month, Enterprise announced a new subscription service for rental cars. It's like Netflix for cars and allows subscribers to swap vehicles whenever they like. Now, Hertz was retaliated with its own subscription plan that's cheaper than the $1,499 per-month plan from Enterprise.
The plan is called Hertz My Car and for now, is a pilot program available to customers in Atlanta, Georgia and Austin, Texas. If you live in either of those cities, you'll be able to choose from one of two tiers, each of which gives access to different types of vehicles in the Hertz fleet.
The first tier costs $999 per month (plus tax) and includes full-size sedans, small SUVs, and trucks. This likely includes typical rental lot vehicles like the Chrysler 300, Chevy Impala, Nissan Rogue, and Nissan Frontier. The second tier costs $1,399 and includes luxury sedans, regular SUVs, and large trucks, which probably means cars like the Buick Regal, Chevy Tahoe, and Chevy Silverado.
Hertz doesn't mention whether sports cars like the Corvette Z06 or specialty models like the Shelby GT-H Mustang are included, so we assume they are not available with this deal. Customers who subscribe may change out their vehicles twice per month, so they should always have a car that suits their needs. If, for example, you need to move furniture one week, you can have a truck. Then, when you need to commute to work, you could switch to an economical sedan.
"Hertz My Car enables customers to choose vehicles that best match their needs and offers freedom and flexibility from vehicle ownership and maintenance costs, which is especially appealing to those seeking alternatives to owning or leasing a car," said Jayesh Patel, Hertz Senior Vice President of Brand. "Atlanta and Austin are prime testing grounds with diverse and progressive communities and we look forward to combining the insights we gain there with our fleet management and service expertise to expand Hertz My Car leveraging our extensive network of more than 3,500 Hertz locations nationwide."
Both tiers include roadside assistance, limited liability protection, and cover vehicle damages, though unlike the subscription services from manufacturers, full-fledged car insurance does not seem to be included. There are no long term commitments to make with Hertz My Car, except for a $250 enrollment fee, so we see it as a nice option for people who are living somewhere temporarily and need access to a car for a few months.