This Ford Bronco Sport Rival Doesn't Stand A Chance

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At least not in America.

South Korean automaker SsangYong has never had a direct presence in North America and very likely never will. Unfortunately, it's struggling in its home market despite being the country's fourth-largest automaker. It filed for bankruptcy last December with a debt of around $285 million USD. A turnaround plan has been in the works ever since and this new SUV will play a significant role in that.

The carmaker has just released the first couple of sketches of its next-generation off-road SUV, codenamed X200. The company's new "Powered by Toughness" design philosophy is evident with the SUV's chiseled appearance and very Ford Bronco Sport-like round headlights.


The styling language consists of four concepts: Robust Architecture, Unexpected Delight, Vibrant Contrast, and Communion with Nature. Powertrain details were not provided but it doesn't appear the X200 is all-electric, though we wouldn't rule out a hybrid powertrain. That purely electric task falls to another recently announced vehicle, the J100 mid-size model. But again, neither of these vehicles are US-bound though both are expected to be sold in other markets where SsangYong competes like Australia and parts of the Middle East.

"We have re-interpreted our future design vision and product philosophy by drawing heavily on our unique heritage," says the company's design boss, Lee Kang.

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"It is a very exciting time for SsangYong and will build on the history and heritage of its unique and distinctively authentic SUV designs to impress its customers of the future."

The four-door SUV certainly has a bold design and SsangYong says customer feedback has been very positive so far. We're also interested in learning more about its off-road capabilities, specifically the all-wheel drive system. Also, is this a body-on-frame vehicle or unibody construction? Chances are it's the former because it's more emissions friendly. No time frame was given as to when it'll be launched but given that SsangYong needs to start making money soon, a project as important as this should probably be fast-tracked.

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