Based on appearance, it's not a very good answer.
China may not be selling any vehicles in North America right now but the region is making a lot of progress. It recently revealed the XPeng P5, one of the world's most advanced EVs, as well as the stylish Zeekr 001 electric shooting brake. But most Americans will be more interested in the new GWM (Great Wall Motors) X Cannon full-size truck that was just revealed at the Shanghai Auto Show. We knew this truck was on its way a few days ago when details of its hybrid powertrain were shared. While the hybrid is indeed part of the package, most people may have a problem digesting the X Cannon's bizarre design.
It looks substantial and rugged from the side, and the rear of the truck seems to have a modern taillight design, but the face is a lot harder to swallow. The combination of square headlights and an enormous chrome grille makes it look far more dated than a truck that launched in 2021 should. It doesn't look nearly as good as GWM's other trucks (pictured below). Then again, Chinese design preferences are quite different from those in North America. According to Car250, the standard X Cannon will be powered by a 3.0-liter turbocharged V6 engine paired with a nine-speed automatic transmission. It will produce 349 horsepower and 369 lb-ft of torque.
A hybrid variant with the V6 produces a respectable 553 lb-ft of torque. Power goes to all corners via a four-wheel-drive system while a dual-wishbone suspension setup keeps everything stable. An air suspension is also on offer. Theoretically, the X Cannon would go up against the Ford F-150 and the Ram 1500 if it were ever to come to the USA.
It'll likely have a hard time competing with these established players based on the appearance alone. However, Australia is a much more likely market at this point since GWM already has a presence there with the smaller Ute pickup. Then again, with Hyundai entering the local truck market with the compact, unibody Santa Cruz, who knows what's possible in this segment over the next few years?