The Jeep Gladiator kindly disagrees.
With its debut finally happening next month, the reborn Ford Bronco SUV will be the vehicle to give the Jeep Wrangler its most serious competition in years. While it may share a good chunk of its underpinnings with the Ford Ranger mid-size pickup truck, the Blue Oval is expected to emphasize the Bronco is still very much its own vehicle with an entirely unique personality. And this begs the question: Would there be enough potential buyers for a truck variant?
Last year, we learned Ford was strongly considering doing a truck version of the Bronco in the next few years but a final decision has yet to be made. The first step in doing so is to make sure the Bronco SUV itself has a successful launch and solid sales. Assuming all that goes well, it can be time to discuss the truck body style. What could it look like?
This new rendering from artist Mo Aoun could be about spot-on. Ford wouldn't want to deviate much in terms of styling from the SUV, hence retaining the signature Bronco grille, wheel arches, and overall body proportions. Basically, Ford would likely follow the formula FCA did with the Jeep Gladiator, which has worked to great success.
We also like how Aoun retained expected Bronco styling traits like the black roof, frameless doors, and beefy tires. One change we could see happen, however, is a larger bed to better match that of the Gladiator. Also like the Gladiator, the Bronco truck would probably be four-door only, though the SUV will offer both two- and four-door options. Aoun also created a couple of fresh renderings of how they'll likely look.
He gave all three renderings some aftermarket off-road features like brush guards and winches. It's also worth noting Aoun kept one key element from the Bronco SUV to the proposed truck: the large rear spare tire.
The Jeep Wrangler certainly has one but the Gladiator does not. Hopefully, Ford will retain that spare because it really does look great, at least in this rendering.