This Is How Aston Martin Plans To Take On Ferrari And McLaren

Things are finally starting to look good for Aston Martin.

Aston Martin CEO Andy Palmer has to be one of the coolest bosses in the industry. Not only does he head the company that builds cars for James Bond, but he frequently likes to share information about Aston Martin’s direction and usually it involves juicy tidbits of information. In keeping with tradition, Palmer spoke to Drive magazine and revealed some details about the next generation of Aston Martins, including the upcoming F1 tech-infused hypercar dubbed the AM-RB 001. We have to say, things are looking good.

It seems that Aston Martin’s partnership with Red Bull’s Formula One team will mean that F1 tech will infiltrate the entire Aston Martin lineup. This won't mean that the grand touring sex machines are going anywhere, but they will get lighter with F1-inspired structural carbon fiber. Some of the more performance-oriented models will even get KERS hybrid systems, like the ones in the McLaren P1. According to Palmer, this technology will make it to the next Vanquish. The partnerships that Aston Martin is forging promise to yield some wickedly cool cars. This is good because Palmer also said that the AM-RB 001 will be limited to 99 models, making them instant collectors items that may rarely see the race track.

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