Alfa has all the right ingredients to resurrect high-power wagons in the US.
If you were lucky as a kid, there was a roof over your head, food in your fridge, and every once in a while, a new toy to play with. When that new toy came home from the store or was unwrapped under the Christmas tree, it seemed like the coolest thing in the world. You were never going to part with it, little you even slept with the damn thing. But sooner or later, it spent less time in your arms and more time gathering dust. And then, just when it was about to find its way into the garbage, your younger sibling discovered it and the process started all over again.
The same has happened with the wagon. Before the SUV, Americans loved the wagon. It offered everything that a car could plus enough cargo space to haul even the family dog along for a road trip. Then the era of super sizing came along and Americans dropped wagons like outgrown toys. A few companies like Mercedes-AMG, Audi, and BMW made some high-output wagons for people who have a sense of humor, but most of these have been exchanged for four-door coupes and subcompact crossovers. Few missed the wagons, they were ugly anyways and didn’t have the off road capabilities of the SUV. Fortunately, that’s all about to change, and we couldn’t be happier.
With a single swoop of a pen, an Italian designing powerhouse has fixed the things that made Americans turn away from the wagon and reintroduced it as a repackaged machine ready to take on the SUV. If it isn’t obvious already, this is the work of Alfa Romeo, a company with potential to bring the power wagon back to America. The US market is a notoriously tough one to crack for new car companies, just ask Kia and Hyundai. Alfa Romeo has some advantages given that its name is already familiar to American tongues and has a reputation for its styling. Alfa Romeo is using this advantage to bring its cars back here, and given that they’ll look amazing and feature engines straight from the Ferrari factory as an option, we can't wait for the result.
If Alfa Romeo is already pushing its well-styled boulder up the mountain that is the US auto market, it may as well tack on the performance wagon to the reintroduction. Outlined in Alfa Romeo’s plan to introduce eight vehicles into the US market by 2020 are a mid-sized SUV, a full-size sedan, two CUVs, a hatchback, and two “specialty vehicles.” The Giulia will also come in wagon guise, although only Alfa Romeo stylists know what it will actually look like while the rest of us must peer into the imaginations of rendering artists. With looks like these, the Giulia wagon is sure to fly off of dealership lots to parade the streets as walking advertisements. Attracting new customers is only part of the battle.
If Alfa Romeo has plans to stay stateside indefinitely it will need a long-term business strategy, and this can be accomplished by making its customers happy and by creating a fan base. To do this, Alfa Romeo will need to enlist two of the most exciting letters in its alphabet: QV, which abbreviates the four-leaf clover racing name Quadrifoglio. Like BMW’s M and Mercedes’s AMG, Quadrifoglio is Alfa Romeo’s performance outfit. If the QV crew got its hands on the Giulia wagon, we’d bet they’d only let go when a swarm of lustful customers peels it away. With the 3.0-liter twin turbo V6 coming straight from Ferrari with 530 galloping horses, the Alfa Romeo Giulia QV wagon needs to happen. Renderings by Artists X-Tomi Design and A. Masera.