You just have to turn up, and drive badly.
After crashing a pre-production test mule of the new Chevrolet Camaro during a press drive at Belle Isle State Park, Jalopnik's Patrick George had a day he'd rather forget. Was the crash bad? Not really. But General Motors was pissed and they threw the poor guy out of the event. GM's reaction to the crash is arguably more shocking than the crash itself, but Jalopnik had previously revealed some Camaro specs ahead of the car's official unveiling and some at the company didn't want the publication anywhere near the launch to begin with.
Well, after George slammed the car into a wall of tires they got their wish in the end. It just came at the expense of a Camaro.