Why buy an M3 once the gorgeous M2 Gran Coupe is out?
There's no reason why a company with any sense of self-interest would want to make a lower-tier model that has the potential to cut into sales of a more expensive car that it already makes, but that is exactly what BMW is doing. The fact that the German auto giant cast aside logic when it decided to make the 2 Series Gran Coupe (which should inevitably spawn an M2 Gran Coupe to eat up M3 sales) makes this car that much better. Yes, a two-door M2 is awesome but we'd have no problem with a compact four-door version either.
Here we see a camouflaged prototype of the sure-to-be-gorgeous car testing around the Nurburgring confirming to us that it may be here sooner than we thought.