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This Is Rolls-Royce’s Way Of Stopping People From Customizing Their Cars

The automaker attempts to break the correlation between money and bad taste.

Young people have always been fighting the establishment to make their own unique footprints onto the stiffness of the rule-ridden world. Rolls-Royce might be happy that rich young people are buying its cars, but they aren’t too keen on the huge rims and crazy custom paint jobs that kids keep slapping onto their brag-mobiles. Photos of these custom luxury cars are splashed onto exclusive Instagram pages and travel through every corner of the world, changing the image of the luxury brand entirely.

Unfortunately the brand doesn’t want that image and to cope, Rolls-Royce has teased the Black Badge guise for the Ghost and Wraith. The Black Badge's badass look is meant to appeal to young athletes, musicians, and spoiled kids by adding a black chrome Spirit of Ecstasy hood ornament, black chrome trim, and an inverted black-chrome Rolls-Royce badge. Inside things get trendier. The Wraith gets a bruised-look with a black and Cobalto Blue leather color scheme while the Ghost receives Tailored Purple and black leather. The Ghost also gets an extra 40 horsepower and 30 ft-lbs of torque while the Wraith just gets 37 extra ft-lbs of torque. Keep your eyes peeled for the pair at the 2016 Geneva Motor Show.

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Rolls-Royce Ghost
Starting MSRP
$312,000
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