This Is The $40,000 Ford Maverick First Edition

Trucks / Comments

The First Edition Package is only available with the Lariat trim.

Since not everyone needs the capability offered by the Ford Ranger and F-150, the US truck market has been crying out for an affordable pickup that costs less than $20,000. Enter the Ford Maverick, a new compact pickup with a starting price of just $19,995, though you can easily spend double that if you tick all the options and opt for the First Edition Package. Ford hasn't shown what the Maverick First Edition looks like yet, but an infographic obtained by the Maverick Truck Club forum gives us an early preview.

Maverick Truck Club
Side Perspective Driving Ford

Based on the Lariat trim, the First Edition package adds unique graphic decals for the hood and lower doors, a high gloss black painted roof, a soft-folding tonneau cover, black skull mirror caps, and body-color door handles.

Gasoline variants of the First Edition ride on 17-inch aluminum wheels, while the hybrid variant gets 18-inch black painted wheels. There are a few caveats, however. The First Edition package is only available with three exterior colors: Area 51 (shown in the infographic), Carbonized Grey and Rapid Red. Equipping the First Edition Package is also the only way you can order a Maverick in the latter color, which costs an extra $495.

Driving Back View Ford
Side Angle Driving Ford
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Standalone, the First Edition Package is listed as a $1,495 extra, but installing it requires the Lariat Luxury Package and Ford Co-Pilot360, along with AWD and the 2.0-liter EcoBoost engine. If you want Rapid Red paint, the total cost of these extras adds up to $8,090.

The 2.0-liter EcoBoost four-cylinder is rated at 250 hp and 277 lb-ft of torque, which can be sent to the front or all four wheels. Alternatively, the Lariat trim is also available with an electrified 2.5-liter four-cylinder unit that generates 191 hp and 155 lb-ft of torque, but this powertrain isn't available for the First Edition.

Driving Front Angle Ford
Driving Back View Ford
Rear View Driving Ford
Source Credits: Maverick Truck Club

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