Bugatti is no stranger to setting new performance benchmarks. The Chiron Super Sport 300+ became the first production car in the world to break the 300-mph barrier, while the bonkers Bolide track concept is capable of reaching speeds of over 310 mph based on simulations and features world-first aero technology.

Now, Bugatti is branching out into home entertainment to set new standards for sound systems. The automaker is teaming up with German audio company Tidel to launch a new range of premium audio systems that will "establish a new category of sound systems, underpinned by unrivaled exclusivity and high quality like no other" to create "the Bugatti of home audio."

Named after the luxury Royale sedan built between 1927 and 1933, the Royale speaker range features the Bugatti logo plaque finished in polished stainless steel on the front of the speakers and a "Tidal for Bugatti" plaque on the back highlighting the collaboration.

The Royale active speakers also feature four subwoofer drivers and "extremely powerful" amplifier channels, along with a three-way front unit with a midrange-driver and tweeter with diamond diaphragms. The same diamond diaphragm tweeter can be also found in Bugatti's cars. A matching controller also allows users to connect to music streaming services and TV and can be controlled with smart devices.

Two design themes are available: Monocoque and Duotone. A choice of piano finishes or avant-garde color and material combinations are also available.

Like Bugatti's cars, each Royale loudspeaker pair can be extensively customized. Available options include carbon fiber, fabrics, leather, polished stainless steel, dark aluminum or precious metal surfaces. Initially, Bugatti and Tidel will offer Edition Noir and Edition Blanc versions of the Royale speakers, each limited to only 15 pairs. No pricing details have been announced, but there's a good chance these speakers cost more than your car.