Similar in character to the production 2019 Chevy Silverado, everything on this design has been cranked up to 11.
However you might feel about the radically new design direction premiered by the 2019 Chevrolet Silverado 1500, you can't say it's not bold. On the contrary, the most common refrain appears to be that the new fourth-generation pickup's fascia is a bit busier than is ideal, and a tad too far on the side of futurism.
Be that as it may, the 2019 Chevrolet Silverado isn't nearly as busy or futuristic-looking as this truck sketch, which was released on Instagram recently by GM's Design Center. The sketch was published without much commentary from GM, so we're not 100% positive what we're looking at - whether this is a concept design for what became the fourth-generation Silverado, or a sketch that foretells some future Chevy pickup. We tend to think it's the former.
The sketch certainly bears a lot of similarities to the production 2019 Silverado, from the long, vertically-tiered graphics of the grille, to the general shape of the daytime running lights, and even the direction and placement of some of the character lines. But as with most design concepts, everything is just a bit "extra" - too exaggerated and dramatic for actual production.
Granted, this sketch could provide a glimpse at where GM wants to take the Silverado's design in the future, and it might even foretell what Chevy has in mind for its forthcoming pure-electric pickup truck.
To be clear: we're not talking about the future GMC Hummer electric pickup, which we've already seen glimpses of thanks to a teaser video published in July. Rather, we're talking about Chevrolet's "BET" - or "Battery-Electric Truck" - which is poised to arrive sometime in the next few years as a response to Ford's forthcoming battery-powered F-150. Nothing is currently known about the BET, except that Chevy is targeting a range of 400-or-more miles on a full charge.
Could the Chevrolet "BET" look anything like this sharp, futuristic design concept? We'll just have to wait and see.