But it's raising a big sum of money for charity.
Ultra-luxury automakers know it isn't just enough to sell their vehicles to wealthy buyers; they have to get their children involved in the brand, too. To this end, several high-end automakers have released tiny electric cars designed for kids to enjoy. Some recent notable examples include the McLaren 720S miniature electric toy car and the limited-edition Baby Bugatti.
But both McLaren and Bugatti were beaten to the punch back in 2017 when Rolls-Royce released the SRH (Saint Richard's Hospital), which was designed to entertain children waiting for surgery. Only a single example was built, based loosely on a Rolls-Royce Wraith, and this year it has returned to the St Richard's Hospital in Chichester to raise money for the new Love Your Hospital fundraising initiative. Love Your Hospital is a dedicated charity for three hospitals including St Richard's Hospital in Chichester, Worthing Hospital, and Southlands Hospital in Shoreham.
The SHR was built for the St Richard's Hospital's Paediatric Day Surgery Unit, so children could have a bit of fun before going into surgery. As part of the experience, Rolls-Royce sets up traffic signs in the hallways so kids can experience a "self-drive to theater" to reduce their stress before an operation. Since revealing the car back in 2017, 1,300 children have driven the SHR to the operating theater.
"It is a real honor that so many local businesses were able to join us at this very special venue as we launched our corporate 'First Fifty Club' fundraising campaign. Local corporate support is vital and ensures that Love Your Hospital can continue to make a real difference to patient experience across all three of our hospitals," Amanda Tucker, Head of Charity, Western Sussex Hospitals NHS Foundation Trust said.
"We were delighted to support Love Your Hospital with the launch of the innovative 'First Fifty Club' and, of course, to welcome home the Rolls-Royce SRH. The car has already brought smiles to more than 1,300 children and their families at a particularly challenging time in their lives and will continue to make the experience a little less stressful for many more young people during treatment," Andrew Ball, Head of Corporate Relations, Rolls-Royce Motor Cars said.
Since there is only one Rolls-Royce SHR in the world, it is not for sale unlike the other small cars we've seen from luxury automakers. The SHR might be tiny, but it's making a big impact on these children.