This Is The Stunning Bronco Ad Ford Should Have Aired

Off-Road / Comments

We'll never know why Ford didn't air this one.

As though absolutely anyone in the US was unaware that the Ford Bronco is returning to the market after a 24-year hiatus, Ford has put out several ads for the all-new 2021 Ford Bronco and Bronco Sport, with actor Bryan Cranston reprising his role as one of Ford's celebrity spokespeople, lending his voice for the narration of some colorful prose about the SUV's "wild" nature.

But sometimes, what lands on the cutting room floor is every bit as good as what ends up airing, and a stirring "director's cut" of one of Ford's Bronco ads has just found its way online, infused with the immortal words of great American poet Robert Frost.

Ford
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The narration is an excerpt from Frost's famous poem The Road Not Taken, which at the simplest level is about the narrator approaching a fork in the road in the middle of the woods, and opting to take the path "less traveled by." Many take it to be a poem about bravely choosing one's own metaphorical path, even if it's not a popular one, although there's some debate as to whether it's actually about the "grass is always greener" fallacy.

Regardless, it's a fitting poem for the 2021 Ford Bronco ad for its imagery and a shallow read of its message, if for nothing else.

Ford
Ford
Ford

Of course, like the Bronco ads that actually made the cut, this director's cut features some absolutely stunning visuals, taking every opportunity to show the Bronco ripping through a plain alongside galloping horses or sliding sideways through the dirt.

The 2021 Ford Bronco is slated to start arriving at dealerships across the US in spring 2021, shortly after the smaller unibody Bronco Sport lands later this year. By the end of July, it was believed that Ford had as many as 230,000 advance reservations for the new off-road SUV. With its handsome chiseled looks, genuine off-road bona fides, and gorgeous-looking advertising campaign, it's easy to see why.

Ford
Ford
Ford
Ford

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