This is quite possibly the weirdest promo video we've ever seen from a carmaker. Audi has just introduced the new RS3 in the UK, and the geniuses in the marketing department thought the best way to do this would be to have an Audi R8 give birth to one. Watching the newborn hatchback pop out the back of the R8, as the supercar's V10 screams with pain is an image that will last with you forever. You might want to put down your lunch before clicking the play button.

Really Audi, was there any need to have the RS3 coated in fluid from the R8's amniotic sac? No, there was not. The sound effects of the hatch sliding out the supercar are equally disturbing. Enjoy!