New electric work truck is one of the year's biggest unveilings.
A new wave of electric trucks is coming, and whereas Tesla had the electric luxury sedan market pretty much all to itself when the Model S arrived almost a decade ago, the forthcoming Cybertruck will need to fend off a host of challengers. Among these will be the LMC Endurance from Lordstown Motors, and the company has just announced that the truck will now be unveiled before the end of the month.
This wasn't part of LMC's original plan to introduce the Endurance to us, of course. But after the cancelation of the North American International Auto Show and the continued limitations around large gatherings, an alternative unveiling had to be put together. Based on a few new and very realistic-looking renderings, we can't wait to see the production truck.
CEO Steve Burns released a statement confirming that the reveal of the Endurance will be filmed at a Lordstown Motors company meeting in the week of June 22. "In the absence of being able to gather a large crowd to see it in-person, this is the next best thing," his statement said. The filmed reveal will be released to the public before the end of June.
This is a great step forward for LMC, which has been progressing in its plans at a rapid rate since we found out that its motor assembly line could potentially be operational within the next six months. As its name implies, the Endurance will be a work truck starting at $52,500. Four individual in-wheel motors will power the pickup, with the configuration allowing for a torque-vectoring all-wheel-drive system.
Burns had other exciting updates, too. Regarding the battery lines, the prototype vehicle battery is being finalized and a semi-automated line for pre-production is intended to be completed before the end of the year. The body shop integrator has been chosen and the in-plant retooling process is set to get underway this week. The engineering of the manufacturing line has begun, and progress has also been made for painting and stamping processes.
With segment-leader Ford planning an electrified F-150 and newcomer Rivian at an advanced stage with its fully electric R1T truck, it's going to be a fascinating battle between the establishment and the upstarts. That kicks into high gear later this month when we finally get to see the Endurance.