Ford has already received 36,000 reservations for the Maverick.
The Ford Maverick is off to a flying start. Just one week after its debut, Ford has already received 36,000 reservations for the compact pickup truck, showing that America has a strong appetite for a small truck that slots below the Ranger.
Customer deliveries are scheduled to start this fall, but thanks to information obtained by the Maverick Truck Club, we now know the Maverick's production schedule, which gives us a more precise timeline. According to the forum, dealer orders for the Maverick started on June 8.
These dealer orders will then be scheduled on July 15 before production of the 2022 Maverick begins on August 18. Production of the Maverick will take place at the Ford Hermosillo Assembly Plant in Mexico alongside the Bronco Sport.
It's worth, noting, however, that Ford won't build Maverick trucks in the order that orders are received. Instead, they are scheduled based on the availability of parts at the plant, so certain paint colors or individual options could cause delays if they are unavailable. This is why some orders for the Ford Bronco won't arrive until 2022.
Since the Maverick is already in high demand and the semiconductor chip shortage crisis is still ongoing, we won't be surprised if some orders aren't fulfilled until next year. As members of the Maverick Truck Club forum point out, Ford also needs to fill all pre-sale customer orders before dealers can start their orders, so inventories will likely be low until 2022. If supply outstrips demand, there is also a good chance that dealers will take advantage and mark up sticker prices for the Maverick in the first few months.
Reserving Ford's new compact pickup requires a refundable deposit of $100. With a starting price of just $19,995, the Ford Maverick offers excellent value for money, so we expect a lot of Ford's reservations will translate into sales.