Bronco

Make
Ford
Segment
SUV

We've known for well over a year that Ford has no plans to officially sell the new Bronco in overseas markets, such as the UK. As you can imagine, off-road and Bronco fans in other countries definitely feel like they've been excluded from the fun. Fortunately, there are no laws stopping privately-owned dealers from importing the Bronco, as long as it meets certain fuel economy requirements. And that's exactly what UK-based dealer Clive Sutton has done. The luxury and performance car dealer and importer, which handles exclusive brands like Ferrari, Lamborghini, and Porsche has just announced the first Bronco units have officially arrived across the pond.

"As soon as Ford announced the new Bronco 4x4 SUV, we had inquiries from customers far and wide," said founder and CEO Clive Sutton.

"Alongside our core luxury and supercar services, we pride ourselves on being the first to bring the most desirable models to the UK from the US. The Bronco offers British buyers a way to stand out from the crowd in a vehicle that is as capable as it is distinctive."

The dealer further notes that it handles all import requirements, shipping, taxes, and registration to avoid passing on the burden to customers. Equally important, if not more so, these Broncos benefit from Ford's US warranty, meaning two-year/30,000-mile bumper-to-bumper coverage. Those who prefer to privately import for whatever reason(s) will not benefit from that. The Bronco wasn't designed from the get-go to accommodate right-hand-drive, so UK buyers will have to retain the US-spec build.

UK pricing begins from £45,000 to £85,000 ($61,220 to $74,800 USD), depending on spec. Buyers are still able to choose from either the base 2.3-liter turbo four-cylinder or the optional 2.7-liter turbo V6, and the seven-speed manual or 10-speed automatic transmission. However, it appears only the four-door body style will be available.

The press release makes no mention of how many examples will be imported, but it's fair to assume they'll bring over as many as they can sell. That could be a problem because US demand is already extremely high with order books nearly full until 2023.