This Limited Edition Aston Martin Will Carry A $1 Million Price Tag


Only 200 will be built.

Aston Martin announced in Geneva earlier this year that the ultra-exclusive Lagonda Taraf sedan would be offered outside of the Middle East. Limited to just 200 units worldwide, there was no chance the carbon-fiber bodied bespoke creation would come cheap, however. And now a specialist dealer in the UK has inadvertently revealed its price: £696,000. That equates to just over $1.08 million at today’s rates. HR Owen posted the price on its website but subsequently removed it, while Aston Martin has yet to announce official pricing.

The Lagonda will be built at the company’s Gaydon facility as a part of Aston’s special projects division, the very same people behind the Vulcan and Vantage GT12. Each Lagonda customer has the opportunity of personalizing their car via Aston’s bespoke Q Division. Power will come from the same naturally-aspirated 6.0-liter V12 used in the Rapide S, rated at 552 hp and 464 lb-ft of torque. Paired to a six-speed ZF automatic gearbox, the Lagonda will hit a top speed of around 200 mph. Aston Martin Design Director Marek Reichman said: "The new model, like its exclusive siblings the One-77 and V12 Zagato, has been created as a piece of exceptional automotive art.

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"It has been designed and developed entirely in keeping with the spirit and ethos of previous Lagonda super saloons – notably the William Towns Lagonda – and as a tribute to this car it proudly bears the Lagonda nameplate."