Bronco

Make
Ford
Segment
SUV

Unless you've been living under a rock, you've probably heard that a new Bronco has arrived. Ford's retro off-road future classic is so highly sought after that Ford's website crashed on the day orders for the SUV went live. Even so, Ford is encouraging the intense fervor around it's latest icon revival by offering discounts on the Bronco Sport. As much as Ford is proud of the current model's abilities, there's nothing quite like the original. In fact, the love for nostalgia is so great that Saleen is offering a Bronco upgrade that dominated off-road racing in the 70s. But all variants of the new Bronco pale in comparison to this 1974 Bronco that's up for sale in Florida.

Instantly it's clear that this SUV was either kept in a time capsule or has had an extensive restoration. There are arguments to be made for which is better, but this particular Bronco falls into the latter category and has undergone a thorough frame-off rebuild.

The most obvious clue to this Bronco's modernity lies in the custom orange and white paintjob, but there are other clues too. There's a 3.5-foot lift kit, an Atlas II transfer case, and upgraded Wilwood disc brakes all around. Other enhancements include power-retractable side steps, a custom leather interior, and an upgraded sound system. However, there's still a lot more to discuss, particularly when it comes to what powers this classic.

Under the hood is a 5.0-liter Coyote crate motor. In case you don't happen to have the specs readily available for some reason, this V8 engine produces 460 horsepower and 420 lb-ft of torque. Managing the output is a six-speed 6R80 automatic transmission that is familiar to the Ford F-150. Other upgrades include a brake booster, a stainless steel fuel tank, and a Dakota digital gauge cluster. So how much does all this excellence cost? Well, Classic Cars currently has the vehicle listed for an eye-watering $299,000. For that kind of money, you could buy a Lamborghini Urus and three modern Broncos. Worth it? You decide.