There's a logical reason why.
Porsche Cars North America has proudly announced that August sales increased by 13.5 percent from the same month last year, with a grand total of 4,636 units sold up from 4,083. Not bad at all. So far this year, from January through August, Porsche has sold 39,849 vehicles in North America, a 6.2 percent increase from last year during the same period. Interestingly, sales figures for the majority of the brand's lineup were actually down last month compared to August 2018 - with one major exception that made up the difference and then some.
In fact, it's probably not the model that immediately comes to mind. While the Macan has been Porsche's best-seller for the past few years, last month it was the Cayenne that topped the sales charts, helping Porsche to have another excellent month of sales.
In fact, the Cayenne had an amazing month, especially when compared to last year this time. Here are the figures: a total of 143 Cayennes were sold in North America in August 2018. Last month, however, that figured climbed to 1,454 examples. How come? Because the new Cayenne has since arrived, replacing the previous generation.
"It is humbling to see such a sustained level of customer excitement for Porsche so far this year. The next-generation Cayenne, in particular, is living up to its reputation as the sports cars in the SUV segment," said Klaus Zellmer, President and CEO of PCNA. Do the math and you'll see sales of the new third-generation Cayenne were nine times higher this August compared to last.
Porsche also points out – and this is the only slight exception regarding last month's sales report – the 718 Boxster "enjoyed fresh demand" with a 2.7 percent sales boost. It is more of a niche model, but it's a nice sign for Porsche's mid-engined roadster's future. As for the 911, these figures only take into account the outgoing 991.2 generation as the all-new 992 911 has yet to officially go on sale.
Lastly, Porsche Approved Certified Pre-Owned sales in the US amounted to 2,166 vehicles in August, a three percent increase year-over-year.
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