This Rolls-Royce Discount Is So Small, Owners May Not Even Notice

Luxury / Comments

In fact, most won't even get it.

The Rolls-Royce Phantom is unlike most other luxury cars. It caters to a certain segment that sees traditional luxury cars such as the BMW 7 Series as being, well, too mainstream. They want to stand out from the rest of the pack. Heck, oftentimes they have no intention of actually driving the big sedan, but rather be chauffeured around town like a boss. That's because they probably are the boss. For them, money is no object, but that doesn't mean they don't enjoy a nice discount from time to time. Rolls-Royce is actually betting on that to help move unsold 2020 model year Phantoms.

According to CarsDirect, a dealership inventive bulletin was recently sent out indicating a $25,000 lease incentive on new Phantoms.

2018-2020 Rolls-Royce Phantom Front Angle View Rolls-Royce
2018-2020 Rolls-Royce Phantom Side View Driving Rolls-Royce
2018-2020 Rolls-Royce Phantom Rear Angle View Rolls-Royce

Bear in mind the Phantom has a starting price tag of just over $460,000, so knocking off $25,000 isn't that significant. In fact, Rolls-Royce tells CarBuzz that the discount only amounts to about half a percentage point and most Phantom customers purchase the car outright rather than lease, so most won't even receive it.

Also, that base price is before customers tack on a seemingly endless supply of customized options. Perhaps they could apply the new lease incentive savings towards the ridiculously cool starlight headliner, a 1,300 fiber-optic network of cables handwoven into the headliner. This feature alone costs at least $17,000.

Regardless of options, all current Phantoms come powered by a 6.75-liter twin-turbocharged V12 totaling 563 horsepower and 664 lb-ft of torque. Power goes to the rear wheels through a ZF-sourced eight-speed automatic transmission. The automaker claims a 0-62 mph time of just 5.3 seconds, which is pretty incredible for a vehicle that tips the scales at over 5,600 pounds.

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2018-2020 Rolls-Royce Phantom Dashboard Rolls-Royce
2018-2020 Rolls-Royce Phantom Dashboard Rolls-Royce
2018-2020 Rolls-Royce Phantom Rear Passenger Seats Rolls-Royce

Potential customers not interested in leasing a Phantom will be pleased to know this same discount can be applied to financing instead, though there is 1.9 percent APR for 72 months. So why isn't this deal being advertised? Well, think about it. When was the last time you saw a Rolls-Royce brand commercial aired on national television? The answer is probably never. Rolls-Royce customers are typically directly in touch with their dealerships and oftentimes a private salesperson.

But if you are one of those customers and your Rolls-Royce dealer/sales consultant hasn't notified you of this generous Phantom price cut, then you're already ahead of the game. This incentive will be valid through January 4, 2021.

2018-2020 Rolls-Royce Phantom Badge Rolls-Royce
2018-2020 Rolls-Royce Phantom Interior Overview Rolls-Royce
2018-2020 Rolls-Royce Phantom Privacy Suite Rolls-Royce
Source Credits: CarsDirect

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