This Rolls-Royce Discount Is So Small, Owners May Not Even Notice

The Rolls-Royce Phantom is unlike most other luxury cars. It caters to a certain segment that sees traditional luxury cars such as the BMW 7 Series as being, well, too mainstream. They want to stand out from the rest of the pack. Heck, oftentimes they have no intention of actually driving the big sedan, but rather be chauffeured around town like a boss. That's because they probably are the boss. For them, money is no object, but that doesn't mean they don't enjoy a nice discount from time to time. Rolls-Royce is actually betting on that to help move unsold 2020 model year Phantoms.

According to CarsDirect, a dealership inventive bulletin was recently sent out indicating a $25,000 lease incentive on new Phantoms.

Bear in mind the Phantom has a starting price tag of just over $460,000, so knocking off $25,000 isn't that significant. In fact, Rolls-Royce tells CarBuzz that the discount only amounts to about half a percentage point and most Phantom customers purchase the car outright rather than lease, so most won't even receive it.

Also, that base price is before customers tack on a seemingly endless supply of customized options. Perhaps they could apply the new lease incentive savings towards the ridiculously cool starlight headliner, a 1,300 fiber-optic network of cables handwoven into the headliner. This feature alone costs at least $17,000.

Regardless of options, all current Phantoms come powered by a 6.75-liter twin-turbocharged V12 totaling 563 horsepower and 664 lb-ft of torque. Power goes to the rear wheels through a ZF-sourced eight-speed automatic transmission. The automaker claims a 0-62 mph time of just 5.3 seconds, which is pretty incredible for a vehicle that tips the scales at over 5,600 pounds.