You can fit so much '90s into this baby.
We've been steeped in 80s nostalgia and returning fashions for a while now as evidenced by the runaway success of Netflix show Stranger Things and the re-rise of high-waisted jeans. It's just a matter of time before the cycle begins again and nostalgia for the 90s grows to a similar height. It can't be long before the return of fluorescent beachwear, plaid streetwear, and bold primary-colored graphic packages on cars and trucks. Which is where this wonderful 2019 Ram 1500 comes in. It's dubbed the "Full Send 1500" and comes from Southside Dodge Chrysler Jeep Ram & RV Centre in Alberta, Canada.
The truck comes complete with a perfectly 90s Quik-Stop coffee cup livery splashed over the bodywork, and the hilarious advert above is made to look like it was recorded on VHS tape to promote the 90s themed truck. White is the perfect color for the showy vintage graphics, and the look is topped off by totally rad white custom wheels. Even without the effect of vintage VHS quality, the Full Send 1500 looks exactly like something you could have driven off the lot in 1990's Miami or LA. It's, like, totally gnarly dude, and perfect for taking a couple of surfboards to the beach while Blood Sugar Sex Magik by the Red Hot Chili Peppers plays on the tape deck.
The truck clearly exists as a fun publicity stunt and some viral marketing for the dealer, and nothing more. The star of the video is absolutely the truck, but coming a close second is the finger guns. We also can't get enough of the awful dancing and that epic mullet.
The truck itself is currently listed for $59,253 CAD, which is about $44,740 USD. The graphics package is the only thing not from the factory on the truck though. The Full Send 1500 comes with the 5.7-liter Hemi V8 mated to an 8-speed automatic transmission and is optioned with the Big Horn Level 2 Equipment Group.