Chrysler's value proposition gets a boost from a three-time Super Bowl champion for baseball's big game.
Dodge is counting on its new Dart to be an all-star on the sales charts, so it's pushing the little sedan at tonight's All-Star Game. Instead of getting a baseball player to promote the Dart, though, Tom Brady was called in to make the pitch.
The clever spot focuses on the Dart's new styling cues, 160-horsepower 2.0-liter 4-cylinder engine, touchscreen infotainment system and frugal 41 mpg fuel efficiency. The 2013 Dodge Dart was developed in conjunction with Alfa Romeo through the partnership between parent companies Chrysler and Fiat. It features an interior complete with "high-tech, precisely crafted and highly customizable" parts. 14 interior color and trim combinations further highlight the customizable factor for potential clients along with 12 exterior colors, all with a starting price less than $16,000.