The company has received a raft of preorders.
The electric pickup truck segment received a new entrant last year when Lordstown Motors revealed its Endurance model. Unlike upcoming models from Ford, GMC, Rivian, and Telsa, Lordstown built its truck for commercial fleet buyers rather than individual customers, meaning it should attract a different type of buyer. The American OEM says it has plenty of interested customers, with pre-orders officially passing the 100,000 mark.
"Receiving 100,000 pre-orders from commercial fleets for a truck like the Endurance is unprecedented in automotive history," said Steve Burns, CEO of Lordstown Motors. "Adding in the interest we have from federal, state, municipal, and military fleets on top of that, I think you can see why we feel that we are about to revolutionize the pickup truck industry."
Lordstown says that it has received 100,000 non-binding production reservations with an average order size of 600 trucks per fleet. By comparison, the 2021 Tesla Cybertruck garnered over 250,000 reservations just days after it was revealed, and that number quickly doubled in the following months. Likewise, the GMC sold out of its Edition 1 Hummer EV variant after just one hour.
These reservation numbers may not be as impressive as some other upcoming electric trucks, but it's worth noting that the Endurance isn't a direct competitor due to its price and intended purpose. Lordstown's entire first production year of 20,000 trucks was also quickly reserved after the Endurance was revealed.
Endurance production is expected to kick off in September, with the crew cab configuration coming first. Production was initially slated to begin in January 2021 but has been pushed back significantly. The truck will boast a 250-mile range with 600 horsepower and a 7,500-pound towing capacity. It will ship with a medium bed length, priced at $45,000 after a federal rebate. Lordstown says it has produced successful prototype and alpha builds and has now moved onto the beta stage.