BMW has used an array of techniques to sell its high-powered 5er over the years.
BMW recently updated its double-gong signature sound logo it’s been ending adverts with for the past 14 years and launched its new slogan: “Designed for Driving Pleasure.” While that applies to all of its models, it's particularly apt for the BMW M5. Over the years BMW has been known for its sleek and sophisticated commercials, with the M5 receiving special treatment. From Madonna and Clive Owen starring in a video short for "The Hire" series to showcasing the super sedan’s speed with a jet car, we’ve put together five of the best M5 ads to hit our screens.
“The Hire” was a BMW film series made up of eight online video shorts, all starring Clive Owen as the driver. Guy Ritchie directed the episode called “Star”, which featured his then-wife Madonna as an arrogant and shallow rock star being taught a lesson in an M5.
As with most M5 ads, the aim is to highlight the car’s power. BMW Canada demonstrated this last year by using the 560-horsepower sedan to recreate a super slow-motion bullet being shot out of a makeshift barrel, resulting in some high-performance art.
Ask yourself this: How do you shoot rolling footage of a jet car? In advertising the E39-generation M5, BMW answers the question emphatically showcasing the super-sedan’s primary attribute in clinical fashion.
BMW’s film-noir advert for the E60-gen model sees the high-performance sedan do battle with a twisting mountain road that takes the form of a dragon as it attempts to take a bite of the M5.
When it came to advertising the F10 BMW M5, the British arm of the Bavarian automaker kept things simple, using a beautiful black model on what appears to be the same country roads as one Chris Harris visits for his reviews.