Given how much of the British version is filmed in France, it only makes sense.
France will soon be joining the US and Australia on the list of countries which can look past Jeremy Clarkson making fun of them and still launch their own Top Gear. Other versions exist as well, but in less-ridiculed countries. The new show will air on France's RMC Decouverte, where rebroadcasts of the UK version are already the channel's highest-rated program, which bodes well.
We've got a video of a publicity event that the new hosts threw, driving three non-French cars. The video is in French, deal with it.