"I'm kind of a big deal." -Ron Burgundy
We don't know quite how to put this, but, the Dodge Durango, is kind of a big deal. It has many leather bound books, and the interior smells of rich mahogany. That's why it makes so much sense that Dodge has decided to have a commercial tie in with the upcoming Anchorman 2, and they are holding a "hands on Ron Burgundy" contest to win a new Durango. That's a great prize, and it will give you time to reflect on the importance of good hair.
We don't know if there's a second prize, but maybe Dodge will take the runner up out to a nice seafood dinner, just don't expect them to call ever again.