4Runner

Make
Toyota
Segment
SUV

The Toyota 4Runners forum is going to war. Owners are fed up with heavy markups on their beloved off-roaders, and they're taking names. While manufacturers like Subaru and Ford are cracking down on markups, 4Runner owners are doing the same. You can even download a spreadsheet of the whole thing. Right now, the markups on the legendary Toyota 4Runner are atrocious. Simply browse your choice of car sales site to see what we're on about. A 2022 Toyota 4Runner TRD Pro is currently listed in Illinois for $66,700.

The person who started it all, known as T4Runner on the forum, began keeping a list of dealers charging huge markups. T4Runner has since asked others on the forum to contribute whenever they find a dealer guilty of charging heinous markups for their precious off-road rides.

Right now, the living document includes 46 dealers spread out across three states: California, Arizona, and Colorado. All of those states are obvious choices for off-roading enthusiasts looking to get their hands on a 4Runner, with each offering great trails and better views. One dealer in Colorado allegedly won't even sell to out-of-state buyers, in addition to a $5,000 markup. Thankfully, the list also includes something far more valuable. A list of dealers charging MSRP for their inventory. The good guys, if you will.

Unfortunately, that list is quite a bit smaller than the list of bad guys, with only 18 dealers on that list. Happily, the spread of dealers charging sticker price for their cars is spread out across more of the county. Presently, states like Georgia, Hawaii, Oregon, and Texas are all on the nice list.

Hopefully, that list will continue to grow as Toyota dealers begin to realize the jig is up and their actions are being monitored. Industry experts say that issues with the semiconductor shortage (one of the reasons for these markups) will likely last until 2023, if not longer. For now, this list is probably your best shot at getting a 4Runner without getting robbed. Dealers won't be getting away with these markups for much longer. Actions like this, as well as the actions taken by some OEMs, will hopefully put an end to egregious markups before the chip shortage comes to a close.