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Toyota C-HR Is Now Even Cheaper For 2019

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Just another reason why people will flock to this crossover.

Despite the massive appeal of crossovers in the United States, Toyota's C-HR hasn't been a huge sales success. The C-HR has some funky looks, but struggles to back it up with lackluster power, a lack of AWD as an option, and no premium features such as leather seats, upgraded audio, or even Apple CarPlay and Android Auto. Though sales haven't been great, the C-HR is still a new model for Toyota and is starting to gain an identity. According to Cars Direct, Toyota has some changes for the 2019 model year that may help the C-HR sell better.

For starters, Toyota will introduce a new base LE trim, with a starting price of $21,990 including a destination charge of $1,045. This represents a $1,505 decrease compared to last year's entry-level XLE trim, bringing the C-HR closer to the base price of the Honda HR-V LX trim. In order to get the price down on the LE trim, Toyota has had to sacrifice the 18-inch alloys from the XLE. 17-inch steel wheels now come as standard. The LE trim also loses the option for a white or black roof and the new Blue Flame body paint. Despite these cuts, all C-HR models include Toyota Safety Sense P with automatic emergency braking, lane departure warning, adaptive cruise control, and auto high beams.

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2019 models will also gain Apple CarPlay, though Android Auto has yet to be announced. In addition to a cheaper C-HR at the low end, Toyota is introducing a more expensive model at the high end. The XLE trim will increase in price by $530 and will now start at $24,025. XLE trims now gain smart key, 18-inch wheels, lighted vanity mirrors, auto-folding mirrors, and puddle illumination. A luxury Limited trim will also be introduced, starting at $27,045. The top-trim C-HR will have a choice of black or brown leather seats, an improved infotainment system with built-in navigation, seat back pockets, and available rain-sensing wipers. We'll see if Toyota's changes help the C-HR sell in greater numbers.