Toyota Canada Won't Sell The 2023 Toyota GR Corolla Morizo Edition To Just Anyone

Sports Cars / 4 Comments

Buyers will be selected very carefully.

If you've been keeping up with Toyota GR Corolla-related related news, you'll know the ultra-hardcore GR Corolla Morizo Edition is the pinnacle of the go-faster GR Corolla range. Only 200 will be made, and they'll all be made for the 2023 model year.

In short, they'll be flipped for ludicrous sums. But before you make $80K on the open market, you'll need to audition to get a build slot.

This weird allocation system is limited to Canada, however. Based on this Instagram post from Toyota Canada, only nine of the coveted hot hatches will be headed from the Land of the Rising Sun to the Land of the Maple Leaf. If you want one, you'd better be some sort of influencer. Just take a look at the requirements below.
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Toyota Canada says the nine winners will be chosen after completing an insane form that needs everything from your social media handles to your mother's maiden name. Okay, so it's not that bad, but it's clear Toyota wants maximum exposure. Hopefully, "winners" are allowed to purchase at MSRP and not through a dealer trying to make a buck on markups.

Now, this reads to us as one of two things, and here they are in ascending order of pessimism.

First: Toyota is making sure its ultra-limited, sporty hot hatch, built as a special request from Akio Toyoda himself, goes to the right people. The kind of people who won't flip the car on Bring a Trailer, but rather on a gravel road pretending to be Ken Block.


Second: Toyota is making sure the Morizo will get maximum internet exposure, bringing the GR brand yet more positive marketing. The bit about "Social Media Presence" certainly reads like that.

However, the rest of the form doesn't. We refer you to the "Sports Car Experience" section. Obviously, that's there to make sure the people that are allowed to buy a Morizo are actually going to use the car in the way that was intended. Some in-depth questions are asked, like memorable experiences with a manual transmission car.

It seems to us to be a genuine good-faith effort by Toyota Canada, trying to kill two birds with one stone. Toyota hopes to find a track rat that'll get them some exposure while also using the car the way it was meant to be used. How that pans out remains to be seen.


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