A new trademark filing is very revealing.
It's no secret Toyota is placing a huge emphasis on performance, highlighted by the rebirth of the Toyota Supra. The TRD division has also been hacking away on the Toyota Tacoma, 4Runner, and Tundra off-roaders. But there's still another performance Toyota division that has yet to officially come to the US, GRMN. However, this may soon change. Only last week, the Japanese automaker filed a trademark for GRMN with the US Patent and Trademark Office. What does this potentially mean? Several things.
For starters, there's the (so far) overseas-only Toyota Yaris GR hot hatch. Although America's Yaris is not identical to the one sold in other markets, they're both built on the same platform. Therefore, they're mechanically capable of sharing many components, such as a drivetrain.
Earlier this month, the updated 2021 Toyota Supra debuted, featuring more power from its BMW-sourced 3.0-liter turbocharged inline-six, now making 382 horsepower and 368 lb-ft of torque, up from 335 hp and 365 lb-ft. But is more power available? GRMN could also apply its skills to further refinement of the Supra's chassis, suspension, and aerodynamics.
In other words, a hotter Supra could be in the works and securing the GRMN trademark in America is merely the first step. Creating a GRMN division for traditional cars and sports cars while keeping TRD, aka Toyota Racing Division, more limited to trucks and SUVs is one potential avenue going forward.
Another potential GRMN project could be a Corolla hot hatch. We've spoken to Toyota about this possibility before but the automaker has remained uncommitted, though it hasn't ruled it out entirely. Unfortunately, no exact timetable is known as to when (or if) GRMN-branded and tuned Toyotas will begin arriving.
Another potential GRMN vehicle could be a performance version of the Toyota C-HR, powered by a detuned version of the Yaris GR's 1.6-liter three-cylinder. For now, this is all speculation but what appears to be for certain is the GRMN division's American debut. Stay tuned.