Will it be a segment game changer?
The Toyota Tundra hasn't undergone a major redesign since 2007 but has received numerous updates since. However, that's no longer good enough as the competition has since surpassed Toyota's full-size truck offering. It's no secret the Japanese automaker will soon reveal the third-generation Tundra and already Toyota dealerships across the country are extremely excited. There's a good reason why, aside from its advanced age.
Last year, just over 109,000 units were sold, a two percent decrease from 2019. Speaking to Automotive News, Toyota's National Dealer Advisory Council Chairman Robby Findlay claims the new Tundra is the most exciting new vehicle in the past five years.
"From everything that they're telling us, we're going to have best in class," he said. "I mean, we're going to have a world-beater, and it's going to be fun to really go toe-to-toe with the domestic trucks." The fact he described it as a "world-beater" is what caught our attention.
We do know the 2022 Tundra will ride on the TNGA-F platform and will drop the naturally aspirated 5.7-liter V8 in favor of a new twin-turbo V6. A recent rendering showcasing what the new truck could look like is supposedly pretty spot-on, according to inside sources. But will it truly be capable of surpassing the new Ford F-150, Ram 1500, and upcoming Chevy Silverado/GMC Sierra refresh?
It's a tall order to fill, that's for certain. Toyota has decades of truck building and off-road experience, but the big question is whether current Tundra owners will stick with the brand. This could be an issue because the new truck's price tag is expected to climb.
"I don't think we realize that with all the new bells and whistles and powertrain, we're going to be in a different payment range, and so we may lose some of those loyal Tundra customers," Finlay added. "But I'm still excited at what Toyota is going to offer out there. It's going to be unbelievable."