Toyota Has A Huge Man Crush


RAV4 gets more macho.

With the launch of the 2019 RAV4 at the 2018 New York International Auto Show, Toyota has given its most important vehicle a broadened market appeal that the company believes will appeal to both sexes. Toyota hopes the redesigned crossover will appeal to more men than previous iterations of the RAV4. The new formula includes a new, more outwardly tough design, more power, a better all-wheel-drive system, and at least some semblance of athleticism. Plus, there’s increased interior volume and chunkier controls on the center stack.

“We’ve doubled RAV4 sales in the last four years, so when you do that and you’re at the 400,000 level, you have to appeal to a broader part of the market,” Bill Fay, senior vice president of automotive operations, told Automotive News. “We put part of that challenge into the development of this.” The company plans to achieve its goal by creating more differentiation between the trim levels in terms of both form and function. The Adventure trim offers a more aggressive front fascia that’s completely different than the rest of its siblings, but it also gains upgraded suspension and torque-vectoring all-wheel-drive. The current Adventure is packaged with a sad wheel upgrade.

You Might Also Like
7 Boring Carmakers That Were Once Cool
7 Boring Carmakers That Were Once Cool
2019 Audi Q3 First Look Review: Audi Loves To Play Leapfrog
2019 Audi Q3 First Look Review: Audi Loves To Play Leapfrog

There’s even a sports option with the new XSE trim, which brings a more powerful powertrain and painted black exterior accents that play up the crossover’s extremely mild performance prowess. On the other end of the spectrum will be the more luxurious Limited trim, which Toyota expects will sell predominately to women based on the trim’s more upscale materials and more comfort-oriented dynamics. The XSE, Adventure, and Limited are all unique looking vehicles despite sharing nearly 99% of their parts. It will be interesting to see if Toyota’s increased segmentation proves able to pull in more male shoppers.

Here's How Aerodynamics Make The Lamborghini Aventador SVJ So Much Faster

Take a behind the scenes look at this amazing system.

Fake Lamborghini Murcielago SV Reverse-Engineered By Iran

The Chinese couldn’t have done it better.

Hennessey Trackhawk Is World's Quickest SUV

That's what a thousand horsepower will do for ya.

5 Things You Need To Know About The 2019 BMW X5

After driving the car for the first time, here are our key takeaways.

Watch The BMW M2 Competition Lap The Ring In 7:52

That was supercar territory not long ago.

Kim Jong-un Gets Classy With New Ride

So much for sanctions.

Drifting A 1,000-HP Corvette On Mountain Roads Takes Some Serious Skill

Thought drifting the entire Nurburgring was challenging? Try it in a 1,000-hp Corvette on a mountain road with no safety rails.

Hennessey Heritage Edition Ford Truck Makes More Power Than Anything You’ve Got

This crazy beast is even more powerful than the Ford GT.

What's Hot

Related Cars

Starting MSRP

Related Reviews

2017 Toyota RAV4  Review
Model Overview
2017 Toyota RAV4 Review
2019 Toyota RAV4 First Look Review: Appealing To The Masses
First Look
2019 Toyota RAV4 First Look Review: Appealing To The Masses