2014 Brandz Top 100 has BMW in second place.
Over the years, the importance of brand recognition andawareness has become an integral part of marketing, equally important inselling hamburgers, computers, sneakers and anything else consumers are willingto shell out money for. But which car brand is worth more than any other, andwill be recognized by worldwide customers to create a nameplate that carries a value of its own? According to the 2014 Brandz Top 100 ranking, Toyota is still numberone.
Coming in at 26th place overall and first among automanufacturers, Toyota’s brand value is estimated at $29 billion. The secondautomaker on the list, ranked 32 overall, is BMW, with an estimated worth of$25 billion. The two leaders are followed by Mercedes-Benz (42), Honda (70),Ford (84) and Nissan (90). The largest increase over the previous year goes toFord, which added 56 percent to its value over 2013 figures. Conversely, Volkswagendropped 4 percent and one position, bringing it to 7th place among automanufacturers, with an estimated value of $8.4 billion.