This is a HUGE milestone.
It may no longer be the best-selling non-pickup truck in the United States, but the Toyota Camry is still one of the most popular automotive nameplates of all time. Toyota's plant in Georgetown, Kentucky, just produced its 10 millionth Camry. The car itself doesn't look particularly special, a 2021 Toyota Camry SE painted in white, but what it represents is huge for the plant, which celebrates its 35th year of operation.
"It gives us a great sense of pride to imagine where our 10 million Camrys have carried people over the years," said Susan Elkington, President of Toyota Motor Manufacturing Kentucky (TMMK). "This is a great opportunity for our team to celebrate the successes of the past 35 years and look forward to what the next 35 years will bring as we continue our drive to make mobility for all a reality."
Toyota has invested $13 billion in its North American manufacturing plants since 2017, including $1.5 billion in the Kentucky facility. The plant currently employs 10,000 workers. Earlier this year, the factory built its 13 millionth vehicle overall, a Rav4 Hybrid finished in a lovely shade called Blue Flare.
With the rising popularity of SUVs, the Rav4 has surpassed the Camry as Toyota's best-seller in the US and the best-selling non-pickup truck for several years. The Rav4 hit the 10-million unit mark in 2020, taking only 26 years to get there. For comparison, it took the legendary Land Cruiser 68 years to sell 10 million copies. The Camry achieved the 10-million figure back in 2013, counting models built and sold outside of the US.
The Camry received a minor update for the 2021 model year, mostly focusing on safety. Toyota Safety Sense 2.5+ now comes standard with automatic emergency braking, and a slew of other useful features such as adaptive cruise control and lane-keep assist. Sedan sales aren't what they used to be, but the Camry should soldier on as a staple in the automotive market.