More Land Cruisers have been sold in this country than anywhere in the world.
While Land Rover is celebrating the rebirth of the Defender, Toyota is celebrating a major milestone for the Land Cruiser. Toyota Australia has announced the iconic off-roader has just passed 10 million sales worldwide since it was introduced back in 1951 when it was known as the Toyota BJ, before being renamed to the Land Cruiser in 1954. Why was this sales milestone announced by Toyota Australia, you may ask? Because Australian customers have bought more Land Cruisers than anywhere else in the world.
The Land Cruiser is sold in approximately 170 countries and regions worldwide. Out of the 10 million that have been sold, 1.065 million were bought in Australia – that's an impressive 10.6 percent of the off-roader's total global sales. Last year, Toyota sold 318,000 Land Cruisers, and Australia accounted for 13.3 percent of those sales with more than 42,000 vehicles. It's a different story in the US, however, as Toyota shipped just 3,235 Land Cruisers in 2018.
Toyota Australia Vice President of Sales and Marketing Sean Hanley believes the Land Cruiser's reliability and capability is key to its success in Australia. "In Australia, one of the first Land Cruiser customers was construction magnate Sir Leslie Thiess, who bought several for use on the rugged construction trails of the Snowy Mountains Hydro Electric Scheme," Hanley said.
"Like all the other four-wheel-drives, the Land Cruisers had some issues in the extreme conditions, but it was Toyota's response that set the company apart from its rivals. Toyota flew out engineers from Japan who lived on site to study and rectify the problems. They also flew out parts and sent the broken bits back to Japan - to analyse them and fix problems at the source. This was an amazing engineering response - an absolute determination to deliver quality, durability and reliability. It's that dedication to providing trouble-free performance that has been crucial to the success of the Toyota brand across Australia."
Here in the US, the 2019 Toyota Land Cruiser starts at $85,165 and is available with a 5.7-liter V8 engine producing 381 hp and 401 lb-ft of torque. Power is sent to all four wheels through an eight-speed automatic transmission.