The options list is pretty minimal.
Toyota announced pricing for its 2023 Crown sedan back in October, but customers looking to purchase the tall Avalon replacement can finally configure one online. The 2023 Toyota Crown configurator is now available, though we must warn that Toyota's website requires you to input your zip code. If there are no Crowns available in your area, which was the case for us, you won't be able to configure one.
If you do have units available, you can choose between one of three trim levels: XLE, Limited, and Platinum. The XLE and Limited include Toyota's standard hybrid system with a 2.5-liter four-cylinder engine that produces 236 horsepower. This is the most efficient option with a 41-mpg average fuel economy rating. Only the Platinum gets the Hybrid Max setup with the 2.4-liter turbocharged four-cylinder. The trade-off for 340 hp is a significantly lower 30-mpg average rating.
If we were buying a Crown, we'd stick with the base XLE trim for two reasons: the sub-$40,000 ($39,950) price and the premium fabric seats. Most American car buyers prefer leather, but we are suckers for well-executed cloth. Color is the only option on the XLE, and we'd splurge $425 for Supersonic Red. Besides that, dealer accessories are the only other way to add to the Crown's price. There are 14 accessories available such as floor mats and trunk liners, but we'd skip most of them.
The Limited isn't a bad deal for $45,550, as it unlocks a more American-friendly leather interior with heated and ventilated seats. Buyers can choose a Black (with or without Chestnut accents) or Macadamia interior with the same exterior options as the XLE. A $2,950 Advanced Tech Package adds 21-inch wheels, a surround-view camera, and a digital key function.
Though we enjoyed Toyota's Hybrid Max powertrain, it's tough to justify spending $52,350 on the less efficient option. The Platinum trim unlocks four two-tone color options, each of which costs $975. Toyota's new Bronze Age color is a fantastic option, but we wish it was offered as a single-tone. There are no options available for the Crown Platinum, but if you checked the box for every accessory, the price would balloon to $55,414 before the $1,095 destination, processing, and handling fee.