Toyota Really Launched A GR Supra 100 Feet To Its Doom

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The epic stunt in Toyota's new GR Supra commercial was done for real.

Car commercials tend to be boring, but we won't be forgetting Toyota's new action-packed commercial for the GR Supra in a hurry. Dubbed 'The Pitch,' Toyota's hilarious new ad campaign poked fun at conservative automotive advertising and the result is easily one of the best car commercials we've seen in a long time. It's not often you see drifting, burnouts, and pizza delivery in the same commercial.

In the final stunt, the Toyota GR Supra performs an epic "2000s internet style jump into the sunset." Since the stunt was filmed from a distance, you might be thinking it was pulled off with some CGI trickery - but it was all done for real.

PapadakisRacing/YouTube
PapadakisRacing/YouTube
PapadakisRacing/YouTube

A new video by Papadakis Racing takes us behind the scenes to show how the stunt - and other scenes from the epic advert - was achieved. Filming for the stunt took place in the city of San Pedro near the Long Beach harbor area. Two giant ramps were coated in powder to give the stunt more spectacle when the car takes off, but in a shocking twist, we learn that there is no landing ramp.

Instead, the GR Supra lands on a huge pile of cardboard boxes - this is apparently standard practice in movie car stunts to cushion the landing. After calculating the right speed, stunt driver Andy Bell jumped the GR Supra 100 feet in the air before smashing through the boxes for a successfully completed stunt.

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PapadakisRacing/YouTube
PapadakisRacing/YouTube
PapadakisRacing/YouTube

Despite the safety measures, the GR Supra landed hard, damaging the rear suspension and a few of the tires. Most importantly, the driver was safe. While the GR Supra that performed the stunt was mostly stock, the interior was stripped out and extra weights were added to the back to prevent the car from landing nose down.

For safety, it was also fitted with a roll cage, a custom bucket seat, and a six-point harness. The stunt car was finished in orange, possibly as a homage to the orange Toyota Supra Paul Walker drove in 'The Fast and The Furious,' which set a new auction record last week. Incidentally, an orange Toyota GR Supra will also star in 'Fast 9,' which races into theaters this week.

PapadakisRacing/YouTube
PapadakisRacing/YouTube

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