Toyota Thinks Electric Crossovers Are Dumb

Electric Car

Who cares what rivals are doing?

Many automakers have announced plans for an electric crossover. Some—such as Hyundai—have gone so far as producing one. But Toyota seems unphased. Speaking to Roadshow at the 2018 New York International Auto Show, Toyota’s North American group vice president and general manager, Jack Hollis, suggested there really just isn’t enough demand to warrant the onslaught of electric vehicles. “We gave it a good run” with the RAV4 EV “but the marketplace, even today, is the marketplace really there?”

Hollis was extremely skeptical of the current narrative that has positioned electric and autonomous vehicles as the automobile’s ultimate savior. He added the company originally dropped the RAV4 EV because “the market wasn’t there to justify the expense, in order to justify what it was.” Despite the lack of success, he did say the company learned from the experience even if the lessons were negative. Unveiled back in 2012 at the Electric Vehicle Symposium, the second-generation RAV4 EV featured a Tesla-sourced powertrain that consisted of a 41.8 kWh lithium-ion battery and an electric motor that produced up to 154 hp and 273 lb-ft of torque.

You Might Also Like
6 Cars Mitsubishi Should Build To Become Cool Again
6 Cars Mitsubishi Should Build To Become Cool Again
10 Sporty Cars With Manual Gearboxes For $35,000
10 Sporty Cars With Manual Gearboxes For $35,000

The electric RAV4 could travel up to 103 miles before needing to spend five hours hooked up to a 40A/240V charger, or an absurd 44 hours plugged into a standard 12A/120V household outlet. It cost a comical $49,800 It’s a smart bet from Toyota, as plug-in vehicle sales only represent around 1 percent of total US sales. While Toyota doesn’t seem sold on a new electric crossover, that doesn’t mean the company is against the technology. By 2025, each one of the company’s models will have some kind of electrified option.

Fake Lamborghini Murcielago SV Reverse-Engineered By Iran

The Chinese couldn’t have done it better.

Hennessey Trackhawk Is World's Quickest SUV

That's what a thousand horsepower will do for ya.

5 Things You Need To Know About The 2019 BMW X5

After driving the car for the first time, here are our key takeaways.

Watch The BMW M2 Competition Lap The Ring In 7:52

That was supercar territory not long ago.

Kim Jong-un Gets Classy With New Ride

So much for sanctions.

Drifting A 1,000-HP Corvette On Mountain Roads Takes Some Serious Skill

Thought drifting the entire Nurburgring was challenging? Try it in a 1,000-hp Corvette on a mountain road with no safety rails.

Hennessey Heritage Edition Ford Truck Makes More Power Than Anything You’ve Got

This crazy beast is even more powerful than the Ford GT.

Ford Imagines A Future With No Traffic Lights

Stopping at junctions could be a thing of the past in the future.

One-Off Ferrari 330GT Speciale Is A 50-Year-Old Dream Come True

This stunning coachbuilding project is a tribute to legendary Italian designer Giovanni Michelotti.

What's Hot

Related Cars

Starting MSRP
$29,130

Related Reviews