Toyota's Hybrids And Hydrogen Cars Are Selling Like Hotcakes

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The Lexus luxury division also had a solid month.

Toyota is truly one of the most resilient automakers out there. Even when the pandemic was at its worst last year, the Japanese giant was optimistic about remaining profitable. And this year, while the semiconductor chip shortage wreaks havoc for its rivals, Toyota has remained unfazed thanks to a multi-month stockpile of chips.

Having safely navigated these troubling times, Toyota is also enjoying the tremendous recovery of the market. Car sales have rapidly increased and Toyota has just reported its June and first-half figures. Unsurprisingly, the news is positive.

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Toyota Motor North America (TMNA) sold 207,331 vehicles in the US last month, representing a 39.8% increase on a volume and daily selling rate (DSR) relative to June 2020. In the first half of this year, the company sold 1,291,879 vehicles, a 44.5% increase on a volume basis and a rise of 46.5% on a DSR basis. Alternative powered vehicles (APVs) amounted to 299,811 units in the first half of 2021, a 149.9% increase on a volume basis and the best first half ever for the company's APVs.

For June, Toyota's best-selling individual model was the RAV4 with 36,027 units, followed by the Camry (31,905), Tacoma (24,911), and Highlander (24,036).

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This was the best sales month yet for the RAV4 Prime (2,975), the most powerful RAV4 yet. There were 109 sales of the new, hydrogen-powered Mirai. Three hybrids - Corolla, Highlander, Prius Prime, and Venza - enjoyed their best June sales ever.

Not to be outdone, Toyota's luxury arm, Lexus, saw 7,461 passenger car sales in June, a 45.2% increase on a volume and DSR basis. This year saw the best-ever first half sales for the LC, NX, RX, and UX. The best-selling Lexus in June was the RX at 9,604 units, followed by the NX with 5,747 sales. Sales of the revised IS sedan reached 2,177 units in June.

"We are grateful to our loyal customers for their trust in the Toyota and Lexus brands," said Bob Carter, executive vice president of sales, TMNA.

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