Think January's $10k discount was great? Just wait.
The all-new 2021 Toyota Mirai is a stunning vehicle, especially compared to its odd-looking predecessor. The two Mirais are poles apart design-wise but they share one vital thing: hydrogen fuel-cell powertrain technology. The second-generation Mirai is more powerful and has a 30 percent increase in driving range, now rated at 402 miles.
That's exactly the same as the battery-electric (and far more expensive) Tesla Model S Long Range Plus. Granted, the Mirai is currently only sold in California, but the state definitely has a significant number of Tesla owners and hopeful owners, and Toyota hopes a chunk of them are willing to jump ship.
Last January, we learned Mirai buyers were being offered $10,000 discounts despite its $50,495 base price already being over $9,000 less than that of the outgoing model. This month, however, CarsDirect has discovered Toyota has doubled that discount. Like before, the offer can be combined with 0 percent APR financing, only this time it can be for up to six years instead of five. Customers are now looking at a $694 monthly payment instead of January's $833.
Bear in mind this is before factoring in the $4,500 state EV incentive thanks to the California Clean Vehicle Rebate. All told, this drops the 2021 Mirai base model price to $25,995, only a few hundred dollars more than the least expensive Prius.
Those who prefer leasing will also find a decent incentive this month. The base XLE trim has a $2,250 lease cash offer but the more luxurious Limited has a $9,450 offer. In January, that latter offer was just $1,750. Toyota's customer temptation continues with a $15,000 fuel credit offer. This can't be directly applied to the car's price tag, but does help lower ownership cost.
Golden State residents who want the absolute cheapest Mirai should consider the outgoing 2020 model and its crazy $32,000 discount, though it'll likely be very hard to find one since stock was already running low weeks ago. The current 2021 Mirai will last through March 31.