Toyota's Stunning New Mirai Pricing Announced

Pricing / Comments

More details of Toyota's sexy hydrogen car have emerged.

Not long ago we learned the all-new production-spec Toyota Mirai will be unveiled this December. The images you're looking at are the concept version, though we know the second-generation Mirai we'll be able to buy won't look much different. That's a very good thing.

Compared to the first-gen Mirai, the new one is a dramatic design departure. No longer will it look like the Toyota Prius' weird cousin, but rather a Lexus LS 500. In fact, the new Mirai shares the LS 500's rear-wheel-drive platform, though it'll continue to have a hydrogen fuel cell powertrain. Basically, Toyota is aiming the new Mirai at the Tesla Model S, and its European market pricing reflects that.


The Japanese automaker has just announced the new Mirai will carry a starting price of 63,900 euros (including the 19 percent value-added tax) once sales get underway either late this year or early next. Toyota also said new Mirai production will begin this November and annual capacity is being increased to 30,000 units.

Toyota points out the new Mirai is actually cheaper than its predecessor, though we believe that's only when the VAT is factored in. There are some EU tax breaks that will decrease that price even more. We'll hopefully know US pricing in the near future, but this does serve as a general idea. For reference, the outgoing US-spec Mirai began at $58,550 but wasn't sold in every state.

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Meanwhile, the new base model will come standard with 19-inch alloy wheels, a JBL sound system with 14 speakers, a 12.3-inch display with Apple CarPlay and Android Auto compatibility, LED headlights, and a smart key system.

The mid-range Mirai trim is called Executive and will begin at 66,900 euros. Standard items include polished silver-colored 19-inch alloys, adaptive bi-LED headlights, rear privacy glass, a 360-degree camera system, and ambient lighting. The top of the line Advanced trim starts at 73,900 euros and adds items like 20-inch wheels, panoramic sunroof, a head-up display, rear-seat heating, tri-zone automatic air conditioning, and semi-aniline leather seats.

More than likely, these trims will carry over for other markets. Expect full details and possibly US pricing for the 2021 (or 2022) Toyota Mirai to be announced at December's reveal.

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