Try Not To Drool At The Exhaust Note Of The $1.6 Million Italdesign ZeroUno


This car can put a Bugatti Veyron and Lamborghini Centenario to shame with its rarity, and it sure sounds the part.

Being part of the Volkswagen Group is a bit like being the son of Don Corleone. Sure, you have to take some fallout for the illegal activities your parent committed, and that $25 billion or so seized by the government might kill some of your expensive hobbies like that Audi racing team you once owned, but for the most part, it involves a lot of toys to play with and professionals who have your back no matter what. These include the 5.2-liter V10 engine from the Lamborghini Huracan and Audi R8 as well as Filippo Perini.

He happens to be the designer who penned the Lamborghini Huracan, Aventador, and Veneno and, as someone who gets paychecks signed by Matthias Muller, the Godfather himself, is at the whim of Italdesign, our proverbial Corleone son. The Italian design firm, second only to Pininfarina in fame, is responsible for the beast we see here, none other than the ZeroUno.

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As far as exclusive goes, this is about as rare as it gets. Most automakers that dabble with bespoke one-offs or limited edition cars still put their everyman badges on the body, the same kind that go on all of their other production cars. In the case of Italdesign, the brand itself is more rare than most "rare" limited-run supercars. So few Italdesign-badged cars are made that it’s as if the entire brand was as exclusive as a Centenario or Sesto Elemento. In actuality, the ZeroUno will be more rare than either of those cars, with only five examples slated to make production. That’s what makes this teaser video so special. It’s one of the few shots we get at actually seeing this car in motion. Who knows if that opportunity will come again.