Sales

Turns Out the Scion FR-S Isn't Selling As Well As Hoped

A lack of power to blame?

You’ve read all the reviews and you may have even driven (or bought) one yourself, but it may be surprising to hear that sales of the Scion FR-S aren’t all that great. In fact, sales of its European and Japanese counterpart, the Toyota GT86, is also failing to meet expectations. No mention was made of the Subaru BRZ. It appears that disappointing sales could very well turn out to be the reason as to why there’s not an FR-S convertible or turbo model.

Toyota’s Vice President for Toyota European R&D stated that "a faster version of that car would be at the top of most people’s wish lists, but like the cabriolet, it is hard to justify a business case to push either model into production based on the current sales." But get this: Toyota still can’t figure out why FR-S/GT86 sales are slow. We would suggest giving it a bit more power.

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