All should be revealed on June 1.
Much like the Hollywood film industry, automakers like to build up hype for their latest vehicles, even after the rest of the world has enjoyed them months earlier. This is the case with the 2022 BMW i4 Gran Coupe and 2022 BMW iX Sports Activity Vehicle, which were each shown off in production guise to a global audience. The two electric models will make their official US debut on Tuesday, June 1 at a location called [SPACE] by BMW.
This new brand experience center is located at The Grove in Los Angeles and will open to the public from June 4 through November 30. It features a two-story gallery that will house curated vehicle displays from BMW, BMW M, BMW i, Mini, and BMW Motorrad. Visitors of the venue will have the chance to test drive plug-in hybrid electric vehicles from the BMW lineup.
"The debuts of the BMW iX and i4 are only the beginning," said Uwe Dreher, vice president of marketing, BMW of North America. "We wanted to do something special to introduce these new vehicles, which is why we've created a brand platform in one of the most important electric vehicle markets in the world. But [SPACE] by BMW will go beyond just vehicle debuts and displays. We will have a full schedule of programming and events which will create opportunities to engage and connect with consumers."
[SPACE] by BMW will house consumer and stakeholder events with art, music, and lifestyle collaborations. BMW will leverage new partnership activations with Marvel, including tie-ins with upcoming movies like Black Widow and Shang-Chi and The Legend of the Ten Rings.
During the reveal on June 1, BMW will provide more US-specific information on the i4 and iX, including trim availability, estimated range, and power outputs. The automaker provided some rough numbers for both vehicles before the event. The iX will produce around 500 horsepower from two electric motors, hit 62 mph in under five seconds, travel 300 miles on a charge, and cost in the mid-$80,000 range. The first all-electric BMW SUV for the US market will arrive in early 2022, with reservations opening after the reveal on June 1.
As for the i4, it will also arrive in early 2022, with reservations opening the same day. BMW says the i4 model line will be available in different versions with up to 530 hp and a 300-mile range. Leaked model designations hint at three variants, including eDrive35, eDrive40, and M50. The iX is expected in xDrive40 and xDrive50 guises, with a more powerful M60 model arriving later with 560 hp.