Without any wagons, we should just call it 'Volks.'
Station wagons haven't been big business in the United States for several decades now as adults with bad memories of riding in the back of ugly wagons as children now flock to SUVs and crossovers. The number of amazing wagons you can still buy in the US is dwindling but the sales figures show a small segment is still willing to buy them if they are offered. Companies like Buick, Porsche, and Volvo still offer wagons but a major player is about to leave the segment.
Volkswagen has officially announced the Golf Alltrack and Golf SportWagen will end production after the 2019 model year. The German automaker says it will continue to build the two models at its Puebla, Mexico plant through December in order to "provide enthusiasts additional opportunity to own an affordable, European-designed wagon."
The news is quite disheartening for fans of the wagon body style. VW says its two wagons models will give way to upcoming SUVs and ID. family models to "provide style and spaciousness in new ways." Citing industry trends, VW even explains that SUVs account for 47% of total industry sales and more than 50% of its US sales.
"SUVs have definitely assumed the mantle of family haulers from the station wagons and minivans we remember from our childhoods," said Scott Keogh President and CEO, Volkswagen of America, Inc. "But as we look towards the future, both our expanded SUV lineup and the upcoming ID. family of electric vehicles will bring the opportunity to combine the style and space people want in a variety of ways. As the ID. BUZZ concept demonstrates, the flexibility of our EV platform gives us the ability to revive body styles of the past, so anything is possible."
The explanation sounds fair but VW was one of the last bastions for wagon lovers in the US - it's even in the company's name (Volks-Wagen). With the hotly-anticipated Mk8 Golf still years away from appearing on US roads, rumors have emerged speculating VW would stop selling the base Golf and SportWagen models, leaving only the GTI and R models. So far, it seems like these rumors were legitimate.
It remains to be seen whether the US will receive the next-generation SportWagen but at least for now, VW has abandoned wagon lovers in the US. Keogh did give some hope of a wagon revival as an ID. electric model but a major part of VW's heritage is about to disappear indefinitely.