Ferrari debuted five new models last year, but its product onslaught won't stop there.
2019 was a very busy year for Ferrari. In the space of 12 months, the Italian automaker launched five new models: the SF90 Stradale, F8 Tributo, F8 Spider, 812 GTS, and Roma. Last year, Ferrari commercial chief Enrico Galliera confirmed that 2020 will be "a year of consolidation" for the automaker. However, we suspected that Ferrari would still have some new surprises to reveal this year, and now we have confirmation of the automaker's 2020 model plans.
Speaking to Autocar, Galliera confirmed that Ferrari will reveal two new models this year as part of the company's plan to launch 15 new models by 2022. "We're always planning to do something more, and we intend to make some news. We will launch two new models by the end of the year."
Galliera's comments were made before Ferrari suspended production at its Maranello factory in response to the coronavirus pandemic, so we wouldn't be surprised if the debuts are delayed. However, production is set to resume in May, so there's still a chance Ferrari's new models will still be revealed this year as planned.
Before the Covid-19 pandemic caused widespread disruption in the auto industry, Ferrari was planning to unveil the two mystery models in the second half of 2020.
Unsurprisingly, Galliera didn't' share any details about the mystery models, but he hinted that Ferrari could expand into different segments. "We'll keep looking at new, untapped markets," he said. "Potentially every segment is of interest to us, with the caveat that Ferrari is in the luxury sports car market. We can enter every market in which we can deliver a car that meets our position as a luxury car firm. We have certain limitations connected to the [sportiness] of the car: Ferrari is a sports car manufacturer.
"When we look at new segments, we have to keep in mind the soul and positioning of the Ferrari brand, and that's our only limitation. There are some natural segments, such as sports and GT cars, but we can look to others as long as they're consistent with our heritage."
One of those new segments will be the lucrative SUV market. The Purosangue will become Ferrari's first SUV, but it isn't expected to launch until 2022. So what could Ferrari's two mystery models be? Potentially, Ferrari could launch a topless version of the SF90 Stradale as a successor to the LaFerrari Aperta. Earlier this year, our spies also caught a Ferrari 488 GTB mule being tested with an electrified powertrain that could be a mule for new hybrid supercar positioned below the SF90. Outside of its core lineup, Ferrari will also likely add some new retro-inspired Icona models to join the Monza SP1 and SP2.