For the new single "Clash.
Aston Martin's vehicles are adored by the rich and famous across the globe. They have also enjoyed their fair share of screen time, and are best known for featuring in the legendary Bond movie franchise, a tradition that now spans over half a century. But the brand is aware that in order to stay with the times, it needs to open its doors to Tik Tokkers, hip-hoppers, and meme lords, thus Aston Martin has announced that it opened its doors to UK rap artists Santan Dave and Stormzy for the filming of their new single "Clash". The video was filmed at Aston Martin Headquarters in Gaydon and Silverstone and will feature iconic cars such as the Aston Martin Valkyrie, DBS, V12 Speedster, and Vantage F1 Edition.
Rap legend Stormzy will be collaborating on Santan Dave's latest album We're All Alone in This Together. Santan Dave, an Aston Martin owner himself, previously worked with the brand on a voiceover for the launch of the Aston Martin Cognizant Formula One TM Team's new AMR21 Formula One car.
Santan Dave said: "I'm extremely grateful to Aston Martin who couldn't have been more of a pleasure to collaborate with on this video. It's only right to showcase such an iconic British brand and such beautiful design alongside this moment."
The video features Stormzy taking the wheel of the limited edition V12 Speedster, and a shot of the two artists walking down the customer inspection line where 20 of Aston Martin's latest models are lined up.
"It is an honor for Aston Martin to be involved in this creative collaboration with music industry giants like Santan Dave and Stormzy. As a British ultra-luxury brand, we are proud to work with homegrown talent and these two guys coming together to create 'Clash' is a real cultural moment that will bring our brand to a new and younger audience. In a film full of icons we are extremely proud to have been involved in," said Aston Martin Executive Vice President and Chief Creative Officer, Marek Reichman.